For most suppliers, particularly boutique providers, bringing a product or service to market or taking it to the next level can be a costly and frustrating experience with little or no guarantee of success.

Even for providers of the most innovative and differentiate products and services it can be difficult to get a simple message noticed by advisers let alone gain an appointment as many advisers are inundated with operational issues, are time poor and see little value in meeting BDM's, believing they don't understand their business or add much value.

Quite often, when providers with innovative products and services do manage to get in front of prospective advisers, the cost of sale becomes too high to warrant the money or effort. Each case varies but generally this is caused by; poor timing, an unclear message, being unproven or unknown, a lack of market exposure and the (perceived) effect it will have on the rest of the advisers or licensees business.

CLS can assist providers to overcome many of these obstacles. For example as we are constantly engaging with advisers and licensees we can provide insight as to when the timing is right and articulate the best message that will facilitate success. Most importantly each provider benefits from knowing that their solution is unique and complimentary to each other, so that combined with CLS's personalised approach, their offering achieves maximum market place exposure and profile.